Boomers International™ have been in this business and 
in the center of Baby Boomers' evolution online and
offline for the last 10+ years.

We are boomers and we know boomers VERY WELL! 

Our website attract a highly qualified audience of product 
and service buyers. They are affluent, educated and 
empowered.  
 
Baby Boomers have access to more discretionary funds, 
political influence, and financial power, than any group
in the United States. 
Boomers in the US are only a small part of the 
estimated 450 million Baby Boomers worldwide. 
Targeting this desirable market with a site that provides 
a convergence point for them to gather is only logical. 
We intend to be the first stop on the web for them to
learn, inform, educate, network and connect, with their
fellow Boomers.  And bring this phenomenal market to
our advertisers, and investors, worldwide.
 
Boomers are affluent consumers.  They are consumers for
themselves and their children.  Traditionally, marketing has 
targeted the 18-35 year olds.  Products sold to this group 
are lower priced with shorter product cycles.  Boomers are
more likely to purchase bigger ticket items with significantly
more care to research and comparison shop on the net. 
We believe that the following product categories will interest 
Boomers and our potential advertisers and partners.



Travel and Travel Service
Automobiles and Product recommendations/research
Insurance Services
Financial Services
Gift Services (easy valued added shopping aids)
Health Care
Care-Givers
Home Furnishings and Upgrade options  
Nostalgia and collectibles  (From an "Elvis" 
guitar, to a 65 Mustang Boss 302)
 
   
 
As baby boomers become empty nesters they
seek a simplified version of life.  
When the economic burden of raising a family is over, 
Boomers can, and do, expend more disposable income. 
They want to live comfortably. Boomers find excitement
exploring with technology and the one-touch multi-media
interaction it provides.  Boomers with an "empty nest";
find they finally have the time to devote
to their own comforts and interests.  
Many of them use that time to explore the fast paced
world of computer access to the web and email.  

The international  re-launch of the Boomers
International™ site was in 2001 and we had a focus
both for U.S. and international baby boomers uses of
the site.
This debut built the foundation of promotions,
centralized areas of Boomer interest, and advertising 
accounts targeting our market, and ultimately leading
to projected user numbers exceeding 10 million in 
the next 5 years.